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The paradox of personal branding (Part 1)
Prolific author Tom Peters has produced important, truthful business literature, but his 1997 Fast Company article,'The Brand Called You,' is pure hype. This article is for all wage earners and...
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The paradox of personal branding (Part 2)
In The Paradox of Personal Branding (Part 1) I wrote why this is an important issue for everyone. This article warns about personal branding experts who sell false promises while ignoring what you...
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The paradox of personal branding (Part 3)
Previously, I endorsed the idea that everyone today has a personal brand affecting what we say and do. That’s because almost everything we do is public record. I also explained why the ideas of...
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